How Murphy Auto Transport Services Drove Its Way to Success with Super Dispatch
Dispatching Hours Saved Per Week
Saved in False Damage Claims
In the vast landscape of the auto transport industry, Murphy Auto Transport Services has carved out a niche by focusing on efficiency and education. Founded by Sue Cuthbertson nearly two decades ago, the company faced numerous challenges typical of a rapidly growing business. By adopting Super Dispatch’s advanced solutions, Murphy Auto Transport transformed its operations, freeing up crucial time and resources and enabling Sue to expand her educational outreach within the industry.
Their Goal
From Dispatch Dreams to Digital Realities
At Murphy Auto Transport Services, Sue faced hurdles that felt all-too-familiar in the bustling world of logistics. Paperwork seemed to have a life of its own, growing more robust by the day, and making it a challenge to find crucial information like eBOLs and invoices when they needed them most.
“This gentleman that’s been a friend of my family came up to me and said, ‘We’re going to start a business.’ He said, ‘You’re going to start dispatching. I’ve got the truck I’ll drive.’ After the first year, I had three people who I was dispatching for, and then it just kept going from there. I got my broker’s license and started brokering and dispatching.”
Their operations were held together by a patchwork of systems that just didn’t mesh well, and this added another layer of frustration. Introducing new technology to the Murphy Auto team, especially drivers, came with its own set of challenges. It wasn’t easy for them to embrace these changes with open arms, leading to some resistance and uncertainty. All these issues wound up causing significant inefficiencies and stress for everyone involved.
However, Sue knew it was time for a change. She wanted to streamline their operation to make everything smoother and more efficient. More importantly, Sue was deeply committed to using this newfound efficiency to bridge gaps in the auto transport community through education. By simplifying their transport processes, she aimed to balance her focus between the daily logistical grind and fostering growth and sharing knowledge. She needed the right technology partner to help her accomplish both.
“Before Super Dispatch, we were using all paper BOLs. There’s a lot of faxing and emailing for all the loads. Back then, our world changed because it was just so much easier with Super Dispatch. And now, even more.”
Their primary goals in identifying the right auto transport platform partner was clear:
- Streamline operations and educate the auto transport community
- Simplify the transport process
- Protect her business and drivers
“We can now move faster when dispatching cars. That’s where we have saved time and money. Before, we spent 2 hours a day just emailing. Now, it just takes 30 minutes to put all the loads on the Super Loadboard and push a button.”
Sue Cuthbertson
Owner & Founder
Their Solution
Navigating Innovation: From Skepticism to Advocacy
As Murphy Auto Transport Services navigated through the challenges of operational inefficiencies, the search for a viable solution led them to discover the power of Super Dispatch. As an original customer from the early days of Super Dispatch, Sue started with the Driver App. As Sue evolved and grew, so did Super Dispatch. Soon, Sue was leveraging Super Dispatch’s entire suite of tools, including the Driver App, TMS, and Super Loadboard as they were built.
“Bek [Super Dispatch CEO] called me a couple years before I actually signed up to invite me and my drivers. And I said, “Look, I would love to, but all my drivers are old school. There is no way I’m talking them into using an app. Then, I started getting some newer guys and then the app kept coming up and I realized it’s time. But I wanted to sign all my drivers up as we’re doing this. The only one who wouldn’t sign up was the last old school guy. And he finally signed up last year.”
Sue was initially apprehensive—technology can be daunting, especially when it involves changing the habits of a seasoned team. However, these tools, designed with user-friendliness at the forefront, began to show Sue and her team just how transformative new technology could be. It wasn’t long before she noticed how the intuitive interfaces and straightforward functionalities started saving precious time, allowing the team to focus on what truly mattered.
Despite the initial hurdles, Sue took it upon herself to champion the adoption of Super Dispatch within Murphy Auto Transport. She understood that it was more than just a technological upgrade; it was about instilling a new perspective on efficiency. Through her genuine advocacy and relentless determination, Sue embarked on a mission to train her team, guiding them patiently as they acclimated to the new system.
“I require drivers to sign up with Super Dispatch. I will not work with them unless they’re using that. We’ve literally delivered a car for another company using their app, and they said we never picked it up or delivered it. But because we use Super Dispatch, we had the proof. We were covered. I can’t say enough about Super Dispatch.”
Over time, the transition was not only smoother but also broadened the team’s horizons, empowering them to embrace digital solutions as a cornerstone of their work ethic. This strategic shift highlighted the importance of combining technology with human elements such as empathy, patience, and encouragement, ultimately building a more cohesive and forward-thinking operation.
“Relief with the claims is fantastic. When they try to claim damage and then you’ve got your picture that it was not there on pickup or delivery is such a sigh of relief. I would say amongst all the drivers, because at one time I probably had 20 drivers, we probably saved a million dollars in false damage claims.”
Sue Cuthbertson
Owner & Founder
Their Results
Gaining Time, Efficiency, and Empowerment Through Technology
The transformation at Murphy Auto Transport was nothing short of remarkable. By moving away from piles of paperwork and manual processes, Sue and her team gained back about 7.5 hours each week—precious time that translated into spending more moments enjoying life and nurturing their business.
“We can now move faster when dispatching cars. That’s where we have saved time and money. Before, we spent 2 hours a day just emailing. Now, it just takes 30 minutes to put all the loads on the Super Loadboard and push a button.”
With the newfound efficiency, orders were posted and dispatches were completed four times faster, creating a rhythm that not only enhanced the workflow but also gave Sue the peace of mind to enjoy vacations without the gnawing worry of business disruptions.
Financially, adopting Super Dispatch was a game changer. The boost in efficiency wasn’t just about saving time—it also meant dramatic cost reductions. Sue estimates that the system has safeguarded her business from incurring potentially millions in losses from false damage claims and operational hiccups.
“Relief with the claims is fantastic. When they try to claim damage and then you’ve got your picture that it was not there on pickup or delivery is such a sigh of relief. I would say amongst all the drivers, because at one time I probably had 20 drivers, we probably saved a million dollars in false damage claims.”
Freed from the constant demand of hands-on management, Sue found joy in sharing her journey. She turned her success into a platform of education, guiding others in the auto transport industry to harness the power of Super Dispatch. She focused especially on empowering women, mentoring many to become brokers and dispatchers by equipping them with the tools and confidence to build businesses of their own. This not only expanded the landscape of the industry but also created a community of empowered individuals poised to achieve success on their own terms.
“20 years is a long time to have a business and be successful at it. Back when I first started and figured it out, that’s probably one of my proudest moments. And then, probably after that would be teaching people. It’s funny because I teach brokers all the time how to dispatch a car. If they’re new to it, I’ll be calling for a load and they’re like, “I don’t know how to use this.” And I get to tell them, “Just go to this button and push this button. And that’s it.”
A Future Built on Trust and Technology
Murphy Auto Transport’s success with Super Dispatch is not just a testament to operational transformation but a commitment to setting industry standards. Sue’s partnership with Super Dispatch continues to thrive, driven by a shared vision of making auto transport easier and more reliable for everyone involved.
“Super Dispatch is a safe place because everything is validated. And tracked. I’ve contacted Super Dispatch about something that I thought might be fraud and you guys pulled them off the platform immediately. I know Super Dispatch has our backs. When I call, someone always answers.”
For businesses in the auto transport sector, the lessons from Murphy Auto Transport Services are clear: adopting the right technology can revolutionize your operations and open new avenues for growth and contribution within the industry.
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