Merchants Fleet

Charting Success with Better Business Data and Reliable Carriers

About Merchant’s Fleet

Merchants Fleet, North America’s fastest-growing fleet management company, has revolutionized the transportation landscape through its pioneering fleet technology model. This innovative approach seamlessly combines cutting-edge fleet technology and unprecedented flexibility, offering short and long-term leasing, including electric vehicles, all under one roof. The company delivers a comprehensive suite of services aimed at optimizing every aspect of clients’ fleet operations, including seamless vehicle acquisition, remarketing strategies, upfitting, and expert fleet consulting.

Merchants’ extraordinary expansion journey prompted a substantial transformation towards a more sophisticated, unified, and streamlined approach to its transportation processes. The company swiftly outgrew its reliance on manual procedures and fragmented management tools, underscoring the demand for automated, enhanced, and centralized methods.

Their Goals

Unlocking Performance Potential with Data Intelligence and Automated Processes

Key among the goals was the centralization of data. Merchants Fleet sought to leverage the power of consistent and high-quality data to drive business intelligence. By harnessing diverse data, they aimed to gain a deeper understanding of their performance and identify areas for improvement.

This included strategies to move vehicles faster or manage costs more efficiently By making sense of the rich data now available to them, Merchants Fleet was able to make more informed decisions about carrier partnerships, route optimization, and overall transportation strategies.

In order to reach their goals, they knew they needed to optimize processes with automation. This entailed eliminating the piecemeal management of transportation that existed and unifying it under a single system. Such an approach would not only enhance the accuracy of data but also improve the scalability of operations, further enabling future growth.

“Before Super Dispatch, we had transportation in siloes. A lot of different decentralized processes. We needed to be able to drive some consistency and get data that maybe wasn’t available before to take a look at how we are performing, how we are interacting, and how we are creating a consistent and optimized customer experience.”

With more efficient transportation processes, their client experience would benefit from faster delivery times, greater reliability, and visibility into the shipping process. All these enhancements would align with the high standards that Merchants Fleet sets for its services, ensuring their commitment to quality and customer satisfaction.

“Being able to find a good partner that could fit into our organization’s strategic view of systems and processes and have the flexibility to not only fit within our environment, but could complement the other areas we have within our organization was key in finding our partner.”

Jason Godek

VP of Asset Management

Their Solution

Simplifying Processes with a Centralized System

The search for a transformative solution spanned a period of six months, driven by a strategic initiative withinMerchants Fleet. With the dedicated focus of the team, they evaluated a number of potential solutions that would best serve the organization’s transportation needs. The due diligence process was rigorous, involving extensive research and evaluation to ensure the chosen solution would align with the strategic goals of the organization. After careful consideration and meticulous analysis, Super Dispatch emerged as the leading solution—a comprehensive and versatile platform capable of meeting the complex demands of Merchants Fleet’s logistics needs.

“Being able to find a good partner that could fit into our organization’s strategic view of systems and processes and have the flexibility to not only fit within our environment, but could complement the other areas we have within our organization was key in finding our partner.”

Recognizing the immense potential of the Super API solution, Merchants Fleet began to invest in harnessing its capabilities. The Super API became an integral part of their operational ecosystem and system architecture.

The Super Dispatch API solution has been instrumental in centralizing the team’s data, providing them with critical insights into various operational facets that were previously fragmented or siloed. The API enables Merchants Fleet to track and manage expenses more effectively, a significant advantage in an industry where cost optimization is paramount. It has shed light on the performance of their carriers and transport in general, particularly their adherence to delivery schedules and their overall compliance with their operational standards.

“We knew we had decentralized data and we needed to centralize that. So understanding how we’re managing costs, the performance of different carriers, how they were performing for on time deliveries, and meeting expectations throughout the transport process was important to us so then we could take that data and drive impact on it.”

But the API solution’s value extends beyond mere visibility—it provides Merchants Fleet with actionable intel. Using the data gathered through the API, they have been able to adapt their strategies, implement changes, and offer guidance to their vendors and carriers. It has even informed how they consult with customers, enabling them to enhance their clients’’ experiences and exceed their expectations.

The Super Dispatch API solution is not just a tool for automation or efficiency— it’s a catalyst for continuous improvement, a means of driving impact across all aspects of their transportation and logistics operations.

“Having features such as the API enables us to reduce the number of clicks, reduce the number of steps – something an individual may have a backlog of because they have to do those manual touches instead of just pushing it through the system. Those all add incremental value to our organization.

Jason Godek

VP of Asset Management

Their Results

Charting Success with Better Business Data and Reliable Carriers

Implementing Super Dispatch transformed tracking vehicle movement, from pick-up to delivery for Merchant Fleet. They transitioned from a multitude of silos to a single, unified platform, thereby unlocking the potential of big data. The newfound insights enabled them to monitor cost structures and delivery speeds, leading to increased efficiency and productivity.

“By enabling things with Super Dispatch, like the API and automation, it’s about getting that next step done that much quicker and enabling data accuracy has been a big win for us.”

Impressively, Merchants Fleet has witnessed unprecedented growth in their long and short-term leasing offerings. The new system proved instrumental in managing their expansion and enabled them to scale their operations efficiently.

Adding to the transformational results that Super Dispatch’s implementation brought, the company also gained the ability to identify trends, so they can make necessary adjustments, and drive strategic direction based on the available data. This insight has been instrumental in shaping business plans, as it gives a better understanding of the industry’s dynamics.

“Having features such as the API enables us to reduce the number of clicks, reduce the number of steps – something an individual may have a backlog of because they have to do those manual touches instead of just pushing it through the system. Those all add incremental value to our organization.”

The full suite of services offered by the Super Dispatch platform proved to be a beneficial asset as load board management, workflow reporting, and other functionalities made it possible for Merchants Fleet to enhance their carrier network. Super Dispatch improved connectivity and increased Merchants Fleet operational efficiency by creating a homogeneous and predictable experience within their transport ecosystem. This predictability was crucial for Merchants Fleet to manage their network better but also ensured clarity of expectations for their clients.

“We’ve had a great partnership with Super Dispatch. The platform continues to evolve, which is important because we are growing at the same time.”

Partnering with Super Dispatch has proven to be a success for Merchants Fleet, contributing to their growth, operational efficiency, and ultimately, their bottom line.

Read more Super Dispatch success stories…

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Published on December 21, 2023

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