Privacy Policy

Last Updated: May 4, 2026

This Privacy Policy (“Policy”) sets out how Super Dispatch, Inc. and its corporate affiliates (collectively, “Super Dispatch,”, “Company”, “we,” “our,” or “us“) collects, uses, discloses, and protects information collected from or about you through any websites that link to this Policy, including superdispatch.com (our “Websites”); any related apps, products, downloadable software, applications, or other services that we provide that link to this Policy (collectively, “Products”); and other interactions (e.g., customer service inquiries, events, conferences, etc.) you may have with us (the Websites, Products, and related interactions are collectively referred to herein as the “Services”).

This Policy applies when Super Dispatch acts as the data controller of your information. When Super Dispatch collects and processes data about end users of our direct customers (“Customer End Users”) on behalf of such customers (“Customer Data”), in connection with the services we provide to customers pursuant to our agreements with such customers (each an “Agreement”), the customer is the “data controller” and Super Dispatch is a “data processor.” In such circumstances, Super Dispatch may process Customer Data under the instruction of the relevant customer, as described in the applicable Agreement. If you are a Customer End User and you have questions about how Customer Data is collected and processed through the services we provide to the customer, please contact the customer for more information.

This Policy may be amended or updated from time to time to reflect changes in our practices with respect to the processing of personal data, or changes in applicable law. We encourage you to read this Policy carefully, and to regularly check this page to review any changes we might make in accordance with the terms of this Policy. IF YOU DO NOT AGREE TO THIS POLICY, PLEASE DO NOT USE SERVICES.

1. The Collection of Personal Data

We may collect personal data directly from you, automatically using cookies and other similar technologies, and from other sources, as discussed more in this section.

Personal Data You Provide Directly to Us. We may collect personal data about you that you directly provide to us when you use the Services. For example, we collect personal data from you when you:

  • Visit our Websites;
  • Register to use and use the Services;
  • Fill in a form on the Websites or download material, including software, from us;
  • Correspond with us via the Services, including via phone, email, a chat functionality, or otherwise, such as for customer service purposes;
  • Subscribe to our mailing lists, newsletters, or other forms of marketing communications;
  • Respond to or participate in surveys, sweepstakes, or contests;
  • Subject to any permissions or settings on your device, use Services that integrate with your device or apps or features thereon, such as your calendar, address book, or photo album; or
  • Attend our conferences or events, or otherwise interact with us at other conferences or events.

Depending on how you use the Services, the types of personal data we collect directly from you may include:

  • Contact information (e.g., first and last name; email address, postal address, and telephone number);
  • Log-in credentials;
  • Employment information (e.g., your company or organization name; your job title);
  • Transaction information, such as your purchase history and records of purchases;
  • In accordance with applicable legal requirements, photos, such as photos of you at one of our events;
  • In accordance with applicable legal requirements, recordings or transcripts of sales and customer service calls with us (whether over the phone, Zoom, Google Meet or another platform);
  • Subject to any relevant permissions or settings, information from your device or features thereon, such as your calendar, address book, or photo album;
  • Payment information, which is collected and processed by our third-party payment processors on our behalf (Note that we may collect limited information such as the expiration date and CVV number of your card);
  • Where relevant to the Services and subject to any permissions or settings on your device, precise geolocation information such as your mobile device’s GPS signal, or information about nearby WiFi access points;
  • Photos of you in connection with our Services that require identity verification; and
  • Any other information you choose to directly provide to us in connection with your use of the Services, which may include information that our customers or their employees provide about their end customers.

If you choose not to provide certain personal data, we may not be able to provide the Services to you or respond to your other requests.

Personal Data We Collect Automatically. When you use our Services, we and our vendors automatically collect certain personal data about your device and how you use the Services, including your IP address, browser type, browser language, operating system, the state or country from which you accessed the Services, software and hardware attributes (including device IDs), referring and exit pages and URLs, platform type, the number of clicks, search terms, files you download, domain names, landing pages, pages and features viewed and the order of those pages, the amount of time spent on particular pages, the date and time you used the Services, error logs, and other similar information. From your IP address, we may be able to infer your general location (e.g., city/state or postal code).

To collect this personal data, we and our vendors may use “cookies” and other similar technologies that track, measure, and analyze the behaviors and usage patterns on our Services. We may also allow third parties to place cookies and other similar technologies on our Services. Cookies are small data files that can be stored on your browser and device. We use cookies for a variety of purposes, including analytics and advertising purposes, to recognize you when you return to the Services, to deliver certain features of the Services, to help us understand how users engage with the Services, and to improve your experience. You may set your web browser to notify you when you receive a cookie and to accept or refuse certain cookies. However, if you elect not to accept cookies, some functionality and areas of the Services may be impacted. To learn how to manage your cookies, please follow the instructions from your specific browser, or if accessing the Services via a mobile device, refer to the device manufacturer’s instructions. For more details, please refer to the “Online Analytics and Advertising” section below.

Personal Data We Collect from Other Sources. From time to time, we may collect personal data about you from other sources, including our corporate affiliates, marketing vendors, survey providers, data enhancement services, vendors, data brokers, other websites and services, social media, conferences, and other industry events, to the extent permitted by applicable law. We use this personal data to supplement the personal data that we collect directly or automatically from you for the purposes set forth below, including to derive your possible interests and provide more relevant experiences for you and improve our Services, analytics, and advertising. When you “like” or “follow” us on social media sites (e.g., LinkedIn), share our posts, tag us, or otherwise interact with us on social media, we may collect some personal data from or about you including your username and any comments or content you post that are relevant to us (for example, if you tag us in a comment or comment on one of our posts).

2. How and Why We Use Personal Data

We may use your personal data for various purposes, depending on the context and the type of personal data, including to:

  • Provide you with access to and to operate, maintain and administer our Services;
  • Communicate with you with transactional information about the Services, respond to your requests, and provide you with quality customer service, including via email, postal mail, phone, and SMS/text message;
  • Contact you by email, postal mail, phone, or SMS/text message with statements, news, alerts, updates, information, promotions, surveys or contests relating to the Services or other services that may be of interest to you, in accordance with applicable legal requirements related to such communications;
  • Engage in analysis and research regarding use of the Services, improve our Services, and develop new Services (which may involve the use, in accordance with applicable law, of artificial intelligence and large language model processing technologies);
  • Allow us and our advertising partners to personalize the content and advertising that you see on the Services and on third-party websites;
  • Measure the effectiveness of our advertising and deliver relevant advertising to you;
  • Secure our Services and resolve technical issues;
  • Comply with applicable laws, rules, and regulations, obtain legal counsel, and establish, exercise, or defend our legal rights;
  • Protect the safety, rights, property or security of us, our users, employees, third parties, members of the public and/or our Services;
  • Prevent fraud and enforce our legal terms and policies; and
  • With your consent or at your direction, for any other purpose.

Aggregate/De-Identified Personal Data. We may aggregate and/or de-identify any personal data collected through our Services so that such personal data can no longer be linked to you or your device (“De-Identified Personal Data”). We may use De-Identified Personal Data for any purpose, including without limitation for research and marketing purposes, and may also disclose such data to any third parties, including advertisers, partners, and sponsors.

Combined Personal Data. We may combine the personal data that we collect through the Services with personal data that we receive from other sources, both online and offline, and use such combined personal data in accordance with this Policy. This may result in the creation of personal data.

Legal Basis for Using Your Personal Data. In applicable jurisdictions, we rely on the following legal basis for using your personal data as set out in this Policy, as relevant given the type of personal data and the context and purpose for using it:

  • Where we have your consent to process your personal data in a certain way;
  • Where we need to perform the contract we are about to enter into or have entered into with you for the Services;
  • Where it is necessary for our legitimate interests (or those of a third party) and your interests and fundamental rights do not override those interests; or
  • Where we need to comply with a legal or regulatory obligation or where we may need to establish, exercise or defend our legal rights in advance of such obligation.

Mobile information collected for SMS services will not be shared with third parties or affiliates for their direct marketing purposes. You agree to receive informational messages from Super Dispatch and messaging frequency may vary. Messaging and data rates may apply. For help, email us at [email protected].

3. The Sharing and Disclosing of Personal Data

We may disclose your personal data to the following categories of recipients:

  • Affiliates and subsidiaries. We may disclose the personal data we collect within the Super Dispatch family of companies.
  • Our customers. In accordance with our Agreements, we may disclose certain personal data to our customers, which may include information about a carrier, shipper or broker’s performance and driver’s location, which is used to help the customer determine whether and who to assign a particular order.
  • Service providers and advisors. We may disclose your personal data to third-party vendors and other service providers that perform services on our behalf, which may include billing and payment, sales and marketing, shipping and fulfillment, customer relationship management, data storage, web hosting, security, fraud prevention, analytics, payroll, insurance, spend management, lead generation, content, legal, or consulting services.
  • Advertising partners. We may allow third-party advertising technologies (e.g., ad networks and ad servers) to use cookies and similar technologies on the Services to deliver relevant and targeted content and advertising to you on other websites you visit and applications you use, as explained further in “Online Analytics and Advertising” below.
  • Joint marketing partners. We may disclose your personal data to entities that jointly offer a service or product to you with us. In some cases, these entities may directly collect personal data from you as part of such service or offer.
  • Third party marketers. We may disclose your personal data to third party partners who may use such personal data for their own marketing purposes.
  • Purchasers and third parties in connection with a business transaction. We may disclose your personal data to third parties in connection with a transaction, such as a merger, sale of assets or shares, reorganization, financing, change of control or acquisition of all or a portion of our business, including for the purpose of determining whether to proceed or continue with such transaction or business relationship.
  • Law enforcement, regulators, and other parties for legal reasons. We may disclose your personal data to third parties as required by law or if we believe in good faith that such action is necessary to (a) comply with the law and the reasonable requests of law enforcement; (b) enforce our agreements, including terms applicable to the Services, or to protect the security or integrity of our Services; and/or (c) exercise or protect the rights, property, or personal safety of Super Dispatch, our agents and affiliates, our customers, or others.
  • Otherwise with your consent or at your direction. In addition to the disclosures described in this Policy, we may disclose your personal data to third parties whenever you consent to or direct such disclosures.

4. The Security, Retention and International Transfer of Personal Data

Security of Personal Data. We have implemented appropriate technical and organizational security measures designed to protect your personal data against accidental or unlawful destruction, loss, alteration, unauthorized disclosure, unauthorized access, and other unlawful or unauthorized forms of processing, in accordance with applicable law. Because the internet is an open system, the transmission of information via the internet is not completely secure. Although we will implement reasonable measures to protect your personal data, we cannot guarantee the security of your data transmitted to us using the internet – any such transmission is at your own risk, and you are responsible for ensuring that any Personal Data that you send to us are sent securely.

Retention of Personal Data. We will retain copies of your Personal Data in a form that permits identification only for as long as is necessary in connection with the purposes set out in this Policy, unless applicable law requires a longer retention period. We may retain your Personal Data for the duration of any period necessary to establish, exercise or defend any legal rights.

International transfers of Personal Data. Please note that we are based in the United States, and may also process personal data in other locations, such as the European Union, United Kingdom, Canada, and Asia. You should be aware that any personal data we process is transmitted to us in the United States and other locations where we or our vendors or partners are located. Your personal data will be protected subject to this Policy and applicable law, which may be different from the laws in your country. By using the Services, you acknowledge and agree to such transfers of your personal data to the United States and other locations where we or our vendors or partners are located.

5. Your Rights and Choices

Marketing Communications. In accordance with applicable law, we may send you marketing communications regarding our Services or the services of third parties that we believe will be of interest to you. You may use the unsubscribe link found within the communication we send to you to opt out of receiving future marketing communications. You can also notify us of your desire to opt out of marketing communications by emailing [email protected]. Please note that, regardless of your request, we may still use and disclose certain personal data as permitted by this Policy or as required by applicable law. For example, you may not opt out of certain administrative or transactional emails from us, such as those confirming your requests or providing you with updates regarding our Policy or other terms.

Personal Data Rights. In accordance with applicable law, you may have several rights regarding the processing of personal data, including:

  • The right not to provide your personal data to us (however, please note that we may be unable to provide you with any or the full benefit of our Services, if you do not provide us with your Personal Data)
  • The right to request access to, or copies of, your relevant personal data, together with information regarding the nature, processing and disclosure of those relevant personal data.
  • The right to request rectification of any inaccuracies in your relevant personal data.
  • The right to request, on legitimate grounds, the:
    • erasure of your relevant personal data
    • restriction of processing of your relevant personal data
    • the right to object, on legitimate grounds, to the processing of your relevant personal data by us or on our behalf

Where we process your relevant personal data based on your consent, you still have the right to withdraw that consent (noting that such withdrawal does not affect the lawfulness of any Processing performed prior to the date on which we receive notice of such withdrawal and does not prevent the Processing of your Personal Data in reliance upon any other available legal basis).

Please note that certain personal data may be exempt from such requests under applicable law. For example, we need certain information in order to provide the Services to you or comply with applicable law. We may take reasonable steps to verify your identity before responding to a request, which may include, at a minimum, depending on the sensitivity of the information you are requesting and the type of request you are making, verifying your name and email address. If we are unable to verify your identity, we may be unable to respond to your requests. As provided in applicable law, you also have the right to not be discriminated against for exercising your rights. This does not affect your statutory rights.

To exercise one or more of these rights, or to ask a question about these rights or any other provision of this Policy, or about our processing of your personal data, please email [email protected].

6. Online Analytics and Advertising

Online Analytics. We may use third-party web analytics services (such as those of Google Analytics) on our Services to collect and analyze usage information through cookies and similar tools; engage in auditing, research, or reporting; assist with fraud prevention; and provide certain features to you. To prevent Google Analytics from using your information for analytics, you may install the Google Analytics Opt-out Browser Add-on by clicking here. If you receive email from us, we may use certain analytics tools, such as clear GIFs, to capture data such as when you open the email or click on any links or banners in the email. This data allows us to gauge the effectiveness of our communications and marketing campaigns.

Tailored Online Advertising. In using the Services, we allow select third party advertising technology partners to place cookies or other tracking technologies on the browser of your device to collect information about you as discussed above. These third parties (e.g., ad networks and ad servers such as Google) may use this information to serve relevant content and advertising to you as you browse the Internet and may access their own cookies or other tracking technologies on your browser to assist in this activity. For more information about these online advertising activities, and how you can generally control cookies from being put on your computer to deliver tailored advertising, you may visit the Network Advertising Initiative’s Consumer Opt-Out, the Digital Advertising Alliance’s Consumer Opt-Out, or Your Online Choices to opt-out of receiving tailored advertising from companies that participate in those programs. We do not control these opt-out links or whether any particular company chooses to participate in these opt-out programs. We are not responsible for any choices you make using these mechanisms or the continued availability or accuracy of these mechanisms. Please note that if you use these mechanisms, you may still see advertising on our Services or across the Internet, but it will not be tailored to you based on your online behavior over time.

7. The Use of Artificial Intelligence

We may use artificial intelligence technologies (“AI”) to enhance and broaden our Services, improve operational efficiency, and support research and development activities. These technologies may process personal data to:

  • Analyze usage patterns and improve user experience
  • Automate certain decision-making processes
  • Assist in data classification and organization
  • Support predictive modeling and innovation efforts

We may also use AI, including third-party models such as OpenAI, to assist with customer support, service optimization, and issue resolution. These tools may process customer inquiries and related data to generate responses, including through automated email communications.

We are committed to transparency, fairness, and accountability in our use of AI. If you have questions or concerns about how AI is used in relation to your personal data, please contact us at [email protected].

For the avoidance of doubt, Google user data accessed via Google APIs is excluded from the research, predictive modeling, and innovation uses described in this section.

Use of Google User Data and Google API Services

Notwithstanding anything else in this Privacy Policy, when our Services access or process Google user data (including Gmail data) through Google APIs, such data is used solely to provide or improve user-facing functionality for the benefit of the user, in accordance with the Google API Services User Data Policy.
Specifically:

  • Google user data is not used for research and development, predictive modeling, or innovation efforts that do not benefit the user
  • Google user data is not used for advertising, marketing, profiling, or analytics unrelated to the user-requested functionality
  • Google user data is not used to train generalized or stand-alone artificial intelligence or machine-learning models
  • Any third-party AI providers that process Google user data do so solely as service providers, are prohibited from independently retaining or using such data for model training, and may not use it for any other independent purpose

Google user data is retained only for the minimum period necessary to fulfill the functionality that benefits the user or to comply with applicable legal obligations.

8. The Privacy of Children

Our Services are not directed to persons under 16. We do not knowingly collect personal data from children under 16. If a parent or guardian becomes aware that their child has provided us with personal data without their consent, they should contact us at [email protected]. If we become aware that a child under 16 has provided us with such personal data, we will take steps to delete this personal data from our files.

9. How to Contact Us

If you have any questions or concerns about our privacy policies and practices, you may contact us at [email protected].