At times, Brokers and Carriers sometimes appear to be at odds with one another, both vying for the attention of Shippers.
But the entire auto transportation industry is rooted in great communication – especially between Carriers and Brokers. Despite protests from some Carriers, Brokers provide a necessary service for some shipping clients, which can be overlooked. Here are a few underrated services that a Broker might offer a Shipper.
With life on the road, Carriers don’t always possess the ability or time to consistently communicate with their clients. Auto transport Brokers can remove this burden from a Carrier. In turn, strong communication helps the customer feel at ease with more consistent communication.
Brokers are valuable for Shippers, as they provide an entirely different service than Carriers: their job is contingent primarily on communication, whereas a Carrier’s job is driving, inspecting, loading, and unloading deliveries. Some companies can call or email updates for every shipping client, but it simply isn’t feasible for everyone. This is why Brokers are necessary.
An auto transport Broker has far more flexibility and knowledge to find Carriers for loads than any single Carrier company. Booking directly with a Carrier can be great, but it’s not always easy for a Shipper to locate a network of reliable carriers without prior experience.
Conversely, Brokers have time to reach out and create relationships with Shippers, typically have a trusted network of reliable Carriers, and will do most of the heavy lifting themselves when it comes to communication and transportation logistics. So when certain demanding clients need cars moved now a good Broker can send load offers to 20-30 of his preferred Carriers, rather than the Shipper having to find the Carriers themselves.
While booking directly with a Carrier can mean lower prices for a shipper, it can also mean limited time and space for cargo. This arrangement works for some Shippers, like lower-volume companies or consistent vehicle movers, but a Broker is a huge asset for certain Shippers, such as one-off clients, demanding shipping clients with quick timelines, multi-truck loads, and auto auctions who require a lot of flexibility.
A trustworthy Broker will also provide an added layer of security for their car shipping clients. Do you think most Shippers can check Carrier Insurance Requirements, or be a certificate holder for cargo insurance?
Not only that, but good brokers will have contingency cargo insurance or surety bonds, in addition to the cargo and liability insurance of a Carrier. That is two layers of protection for a Shipper. Auto transport is a high-stakes game, and some Shippers will pay more for a Broker who makes the extra investment in security.
Ultimately, choosing between a Carrier and Broker is up to you. Some Shippers will lend themselves more to a direct Carrier relationship – they can take the time to find and create good Carrier relationships. These Shippers (usually larger operations) will bring their transport in-house and manage those relationships internally. But some Shippers need auto transport to be easy – they need timely deliveries and extra security for the expensive cargo. This requires the help of a Broker.
If you’re looking to better manage your business’ auto transportation operations, then you’ll need the right tools for the job — Super Dispatch can help. Our Shipper TMS and Super Loadboard allows you to more closely manage your shipments, find Carriers to take your loads, and have an overall much tighter control of your auto transportation operations. Request a demo today.Published on August 28, 2019
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