In an increasingly competitive market, it takes a lot of hard work and devotion to succeed in the auto industry. Between having to compete against an increasingly large amount of other businesses in your field and dealing with both rising prices of gasoline and ongoing chip shortages, an auto broker’s job is more difficult than ever nowadays.
And in order to grow one’s business as successful as possible, auto transport brokers must work hard and strategize well. In today’s post, we’ll be sharing four ways that auto transport brokers can succeed. Let’s jump right in!
Step Up Your Marketing
In today’s digital age, business cards and flyers simply just won’t cut it. In order to succeed, brokers must step up their marketing game by taking advantage of some more modern marketing techniques.
First and foremost, you must have a website — make sure to have a website that’s not only user-friendly but also informative, with a clean and professional logo, mission statement, a well-designed interface that’s simple to navigate, and testimonials from past customers or clients.
Active social media accounts on all the major platforms are also very important, as it will be one of the most effective ways of discoverability. Posting and engaging with others regularly is necessary in order to gain and retain users’ attention, and to build your audience.
Finally, and most importantly, don’t forget to SEO optimize everything! Creating engaging content that is properly optimized for Google is necessary, as it will allow Google searches to more easily find you, which means more business!
Work in the Customer’s Best Interest
No one wants to feel like they’re being taken advantage of, and this is especially true when it comes to finding help with acquiring a new vehicle. In order to be successful, auto brokers must always work in the customer’s best interest by doing things such as:
- Being transparent about prices
- Not pressuring or manipulating customers into making a purchase
- Sticking to a no-nonsense, honest policy
By doing all of the following, you will be able to build a strong reputation for yourself as an honest broker that looks out for the customer’s best interests, which can help pave the way for a successful business. While some car salesmen who may overprice vehicles and are less truthful make more money in the short term, honestly goes a long way in the grand scheme.
Use an Online Management System
Running an auto transport brokerage is a lot of work. Between tracking inventory, managing finances, arranging shipments, and dealing with customers, there’s a lot to keep track of! This is why using an online management system such as a TMS (transportation management system) are important for auto transort brokers.
TMS software can help auto transport brokers in a number of ways, such as:
- Keeping track of vehicle inventory
- Facilitating customer communication
- Calculating commission payments
- Organizing and scheduling shipments
- Tracking finances and expenses
- Using an online management system can help take some of the load off of auto brokers, and allow them to focus on more important tasks.
Use a Load Board
If you’re in the business of shipping vehicles, then using an advanced load board is a no-brainer. A load board is an online platform that connects shippers with carriers and can be used to find loads, book shipments, and track shipments. Overall, there are tons of huge benefits to using a load board, including the following:
- Access to a large number of carriers
- Competitive pricing
- The ability to track shipments
- Convenient and easy to use
If you’re not using a load board, you’re missing out on a valuable tool that can help make your business run more smoothly and efficiently. Load boards are used by thousands of shippers and carriers in the industry, as they have helped to streamline how the auto transportation industry works.
Sign Up for Super Dispatch
Super Dispatch is the leading provider of load tracking and management software for auto brokers and shippers. Our software is used by thousands of businesses around the world and can help you manage your loads, automate your workflows, and improve your customer communication. If you’re looking to succeed as an auto broker, then consider investing in Super Dispatch and request a demo today!
