Speed is everything in auto transport, and when every minute counts, drivers, owner-operators, and dispatchers need a smarter tool to find the right loads, faster — Super Dispatch has it.
Backed by AI, machine learning, and user insights, Super Dispatch’s smart load matching transforms the endless search for the perfect load into a quicker, easier process. That means no more flipping between load boards or racing against the clock to secure a load.
We sat down with Jeff Lukasavich, a Senior Product Manager at Super Dispatch, to chat about all things smart load matching — the system built for the people that keep the movement of cars moving. Here are his insights into the impact and the future of smart load matching:
What is smart load matching? Why is it important?
Jeff: Smart load matching makes it faster and easier for shippers, brokers, and carriers to find each other. Instead of manually searching load boards and calling brokers, dispatchers can get personalized load suggestions based on their destination, frequently run routes, and equipment. It’s really a technology designed to save everyone hours of manual work every day.
What powers smart load matching?
Jeff: At Super Dispatch, our load suggestion system is being driven by AI and machine learning. It learns directly from recent loads that have moved through our platform, quickly sifting through past deliveries, successful searches, and historical data, to deliver personalized load recommendations. It analyzes where carriers are based, where they’ve moved loads, and their real-time location, then recommends loads fitting their preferences and capacity at the right price.
When looking into carrier operations, does smart load matching also help financially?
Jeff: Absolutely. It not only saves carriers time, it also matches them with better loads faster. This equals higher earnings. The better the match, the less deadhead and repositioning miles carriers are running. So, they maximize revenue per mile, which directly impacts profitability.
How does this system change a dispatcher’s day-to-day?
Jeff: Most dispatchers start their day by resolving any outstanding pickups or deliveries. Then, they quickly pivot to finding loads, bouncing between load boards and manually entering search criteria over and over. Our smart load matching tool eliminates these manual efforts. The smart load system automatically suggests loads based on their preferences and drivers’ locations, making it faster to find and book the right loads before someone else does.
How important is speed when booking loads?
Jeff: Speed is critical. If you don’t book quickly enough, the load is lost. Dispatchers talk about this a lot. Seriously, listen to an industry podcast and dispatchers always mention timing. They’ll get a load notification, but by the time they click through, the load’s already gone. So, they wind up sitting on a platform waiting to urgently click to secure a load. Super Dispatch’s smart load matching automates their search and surfaces the right opportunities instantly. This gives dispatchers a real advantage in securing loads for their drivers without the timing battle.
Are Super Dispatch users aware of the technology behind load matching?
Jeff: Honestly, most carriers and dispatchers don’t really think about the tech side. They don’t need to. They just care that booking loads is faster and easier. For brokers and shippers, especially larger ones with IT teams, they do care about things like AI, APIs, and how platforms integrate into their systems. But on the carrier side, it’s all about outcomes, not the technology.
Looking down the road, where is Super Dispatch’s smart load matching headed?
Jeff: Our goal will remain the same. We’ll connect carriers, shippers, and brokers with the loads they need on the routes they want at the best price. Where we’re evolving is full trip optimization based on equipment type. For example, if you’re a six-car hauler starting in Denver and ending in Detroit, our system will one day be able to build a trip picking up six vehicles along the way, and booking your return trip, too. We’re building repositioning and deadhead mile insights right into our all-in-one platform so carriers can improve their revenue per mile even more.
Any final thoughts on how smart load matching is changing the auto transport game?
Jeff: At the end of the day, smart load matching entails automating the analysis of operational data — and using that data to drive better, faster business decisions. Instead of working to get by day-to-day, Super Dispatch users can now optimize and automate for tomorrow with a tool that learns from the trips they’ve taken and the loads they’ve booked.
Thank you, Jeff!
Ready to see how smarter load matching can move your business forward? Start your free Super Dispatch trial to experience our smart load matching feature in action.
