4 Marketing Tips for Selling Cars on Black Friday

by Ben Price

Black Friday and Cyber Monday are just around the corner, and it’s important to be prepared – it is one of the biggest sales of the year, after all!

Like pretty much every major industry in the nation, the automotive industry usually sees big peaks in consumer spending on Thanksgiving weekend, which has been dubbed by many as Black Friday. The sales event has since extended into the week after Thanksgiving though, with the introduction of Cyber Monday. The sales event seems to only get larger and longer over the years, which isn’t a bad thing for retailers. 

But with nearly all major retailers including car dealerships participating in the sales event, it can be hard to stand out – here are four marketing tips that dealerships should try during Black Friday and Cyber Monday!

Increase Paid Ad Spending

One of the most important Black Friday marketing tips that dealerships should implement is stepping things up with their ad spending. Because November and December are more popular months for car shopping, it makes a lot of sense to increase your ad budget for this time of the year – it will improve your chances of being found by consumers, and improve foot traffic during Black Friday season.

Promote Giving Back During Thanksgiving Holiday

The holidays are the time to give back to one’s community and charities, through the means of donating to local charities or sponsoring community events. Giving back is not only a great way to support your community, but is also a fantastic way for your business to stand out and potentially earn some extra business.

Holding a canned food drive, offering raffle giveaways, or sponsoring live community events are just a few examples of how your dealership can gain some additional attention during your holiday sales event. But with that said, there are nearly endless ways that you can potentially gain attention in your local community.

Promote Your Sale Throughout the Week for Cyber Monday

Black Friday isn’t just limited to the day after Thanksgiving – thanks to the introduction of Cyber Monday (and Cyber week), Black Friday sales have turned into entire week-long sales events. This is great for consumers as it gives them a larger window of time to snag good deals, but even better for retailers. You’ll have the opportunity to promote your sales event for longer and benefit by capitalizing off of the longer sales period. 

Optimize Your Website for Increased Black Friday Web Traffic

If your car dealership has a website– and it really should in this modern tech-driven world that we’re currently living in– then you should prepare for Black Friday season by optimizing your web traffic. Creating a website for your dealership is one of the easiest ways to market yourself, but that’s only half the battle. Having a website that is well-optimized is crucial, as it will be able to stay online and run properly, even when web traffic increases substantially.

During the holiday season, there’s usually a large influx of web traffic that can cause many sites to go down, so it’s absolutely critical that you prepare by making sure your website can handle additional traffic.

Outside of web traffic, having the proper web tools is overall very important for auto dealerships. For example, if you plan on offering online auto sales, then you better have tools that allow you to offer top tier auto transportation services as well. 

This is where Super Dispatch can help – our all-in-one platform allows dealerships to ship their cars online with full access to a TMS (transportation management system) and a load board. These tools allow you to easily connect with car haulers in your area and track shipments in real time via GPS tracking. If this sounds like something that your business could benefit from, consider trying it out. Request a demo today!

Published on November 17, 2022


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