The auto transport industry might not be top of mind for most people. However, for Matt Bradley, the newly appointed CEO of Super Dispatch, it’s an obsession. From the moment he wakes up to the moment he goes to sleep, he’s thinking about how to improve the experience for car carriers, brokers, and shippers.
His approach is not just about refining Super Dispatch’s technology but transforming the entire industry by making it more efficient, scalable, and customer-centric.
In a recent episode of the Auto Transport Co-Pilot podcast, Matt shared his vision for the company, why he chose to take on the CEO role, and what lies ahead for Super Dispatch and the auto transport industry.
Why Matt Bradley Chose Super Dispatch
Matt’s journey to Super Dispatch wasn’t an overnight decision. Before stepping into the CEO role, he spent a year as a board advisor and CEO advisor for the company, working closely with the team on strategy, growth initiatives, and product development.
With a track record that includes scaling Rackspace to $2.5 billion in revenue and leading CloudSnap as CEO, Matt could have chosen any leadership opportunity. However, the unique challenges and opportunities in the auto transport industry drew him in.
Four key reasons convinced him that Super Dispatch was the right place:
- Brand Strength – Super Dispatch is already a well-known name in the industry. Matt attended Used Car Week uncovered, asking attendees about the company, and was impressed by the recognition and positive feedback.
- Customer Base – With over 500 shippers on the platforms and thousands of carriers using the driver app daily, Super Dispatch has an engaged customer base that provides valuable real-time feedback.
- Strong Engineering and Product Teams – Over 60% of the company is focused on product and engineering, ensuring rapid innovation and feature development.
- Financial Stability – Unlike many fast-growing tech startups that rely on unsustainable growth models, Super Dispatch is financially strong and in control of its destiny.
From the Boardroom to the Driver’s Seat
As a newcomer to auto transport, Matt has made it a priority to immerse himself in the industry. His approach to learning includes:
- Attending industry events like Used Car Week to engage with key players and understand market dynamics.
- Meeting every single employee at Super Dispatch to absorb their expertise and experience.
- Spending time with customers to see firsthand how the platform operates and what improvements are needed.
- Getting in the truck to experience the carrier journey from pickup to drop-off.
Matt’s intellectual curiosity drives him to constantly ask questions and seek out knowledge. “I wake up, and 99.99% of the world doesn’t think about this at all. We’re in the 0.1% where we think about this all day, every day.”
The Road Ahead: 2025 and Beyond
Matt’s vision for 2025 is ambitious. Super Dispatch wants to expand its offerings beyond load management to create a fully integrated operating system for car carriers, shippers, and brokers.
For Car Carriers
Super Dispatch already offers a best-in-class Carrier TMS and Driver App, but Matt sees an opportunity to provide even more value.
- Trips Feature: A new tool to help carriers optimize their routes by identifying available loads along their existing paths.
- Instant Pay: A feature allowing carriers to receive faster payments for completed jobs, solving a major cash flow challenge in the industry.
- Expanded Analytics and Insights: Helping carriers better understand their operations and maximize profitability.
For Shippers
Super Dispatch caters to different types of shippers:
- Those who rely on the load board to find carriers.
- Those who use a private network of trusted carriers.
- Those who need a combination of both.
Enhancements will focus on streamlining workflows, improving visibility, and providing real-time alerts to make auto transport easier and more transparent.
For Brokers
Unlike some platforms that have distanced themselves from brokers, Matt believes they play a key role in the ecosystem. His strategy includes:
- Positioning Super Dispatch as the best technology partner for brokers.
- Hosting a Broker Summer (possibly in Cancun) to foster collaboration and share best practices.
Matt’s appointment as CEO marks an exciting new chapter for Super Dispatch. With a clear vision, a commitment to customer success, and a drive for innovation, he is determined to boost the company and the industry as a whole.
In 2025, carriers, brokers, and shippers can expect big things from Super Dispatch. From improved technology to faster payments and industry-wide collaboration, the company is doubling down on its mission to make auto transport easier, more efficient, and more profitable for everyone involved.
As for Matt? He’ll keep thinking about car carriers 24/7 because that’s what great leaders do.
Matt’s Background
With an impressive track record that includes serving as CEO of Cloudsnap and Chief Strategy Officer at Rackspace, where he helped scale the company to $2.5 billion in revenue, Matt brings nearly two decades of valuable expertise in driving transformative change across technology platforms. His background includes early experience as an investment banking analyst at Morgan Stanley and extensive work at the intersection of technology and services.
