Car Hauler Industry Tips, Industry, Shipper

5 Broker Pain Points and How to Solve Them

by Kacie LaCombe

Every auto transport broker faces the frustration of speed bumps and road blocks that slow productivity, take away from high earning tasks, and create negative customer experiences. But it doesn’t have to be this way. 

Let’s take a look at some of the most common auto transport broker pain points and the solutions to make them disappear.

 

#1 Pain Point: Communication (Carriers & Customers)

Communication is a learned skill and one that sets businesses apart from the best and the worst. As a central point, brokers need frequent communication with carriers to receive status updates at the same time customers are demanding information at every step of the vehicle shipment. It can be very easy for a broker’s day to be overwhelmed with back-and-forth phone calls and the dreaded phone tag.

This kind of one-stop-shop connects your TMS to a car hauler app that enables instant status updates.”

Solution: Brokers need to be able to streamline vehicle tracking, automate status updates, and leverage a communication channel for your customers. So what can that be? Try an auto transport platform that includes a transportation management system (TMS). This kind of one-stop-shop connects your TMS to a car hauler app that enables instant status updates. This will give better connection to your carriers while also providing consistent updates on the loads without the need for phone calls and texts. 

For customer communication, look into an auto transport platform that allows for you to provide a portal for your customers. This portal allows for your busiest customers, like business owners, to feel like they have real-time visibility into their vehicles whenever they want. This will also elevate your business with a better customer experience while saving you time on customer back-and-forth. Also, you may need a customer relationship manager (CRM) integrated with the auto transport platform. This integration allows you to automate emails to improve engagement with your customers or even prospective customers. 

 

#2 Paint Point: Manual Workflows

From load board posting to piles of paperwork, brokers are inundated with manual processes all day long. Aside from draining potential productivity, leveraging your team for manual inputs can often lead to inaccuracies in reporting or mistakes in writing. 

And on top of the time-suck that manual workflows can be, they are also likely costing brokers a lot of money. With too many paperwork and posting needs, especially during peak season, brokers often have to hire additional employees to manage shipping information input and accounting spreadsheets. 

Brokers already leveraging a digital system or other TMS partners, might find that visibility is promised, but their technology is not user friendly. This slows down your access to all the information you need at a drop of a dime. This leaves brokers having to work against the technology, which only creates more frustrations as it slows you down and makes you much less productive. 

…automation technologies are how you can save time on all of your manual workflows and get to focus on what’s most important with your business.”

Solution: If you’re a broker whose time is being drained and you’re concerned about additional overhead costs, first look into an auto transport platform and load board with automation abilities. More specifically, research a partner who’s platform comes equipped with an integration tool like Zapier or additional API technology. These automation technologies are how you can save time on all of your manual workflows and get to focus on what’s most important with your business. 

Also, in your search for a digital platform partner, find an organization that has a user friendly platform. With ease of use, comes the ability to easily and quickly search and filter for any information you need. For example, if a customer does call to ask about their vehicle, you can quickly search 6 digits of the VIN or search the customer’s name and it will appear instantly.

 

#3 Pain Point: Broker Visibility 

Every business owner or leader is desperate for more visibility, but no one needs it more than an auto transport broker. By the nature of the business, so much of the vehicle shipping process renders the broker just a bit blind as they pass on the load to a carrier from pickup to delivery.

And with so many outdated systems and slow adoption of technology in the auto transport industry, too many brokers have depended on multiple apps and software partners. Other brokers are still stuck on spreadsheets and paperwork, leaving them with inconsistent information and inaccurate data. Too many brokers are stuck without a clear idea of how their business is doing financially, and it’s almost impossible to plan for the future. 

look into integrating accounting software directly with your TMS, load board, and favorite apps.”

Solution: Adopting a digital platform that connects to multiple apps and systems is the best bet to improve your visibility. With a digital platform connected to a carrier’s preferred car hauler app, brokers are able to get instant status updates so they know where every load is every step of the way. Also, look into integrating accounting software directly with your TMS, load board, and favorite apps. With all of your systems communicating together, this will enable you to have a single source of truth on your finances and data.

 

#4 Pain Point: Carrier Compliance

Managing carrier compliance and documentation is never simple, but always necessary. With consistently changing data or compliance requirements, brokers frequently have to put a specific process or compliance team in place. These processes are really important, but they are also time consuming and require a lot of documentation. 

Find a digital partner that assists or complements your existing compliance process.”

Solution: Find a digital partner that assists or complements your existing compliance process. If you’re able to leverage a system that connects your end to the carriers’ end, then the platform should ensure USDOT and updated FMCSA information. A platform like Super Dispatch also has an API that enables automated carrier verification upload and the ability to mark preferred or non-preferred carriers for any poor experiences. 

 

Paint points always rear their ugly heads at the most frustrating moments, but they don’t always have to get in your way. With more advanced auto transport platforms and easier technology adoption, there are ways to eliminate these pain points and make moving cars and impressing your customers that much easier. 

Ready to have Super Dispatch help alleviate your broker pain points? Sign up today and our specialists will help you move cars faster, smarter, and easier. 

Published on January 22, 2021

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