Doubling Productivity for Sustained Growth With Automation and Reliable Carriers

Productivity

Increase in Carrier Network

Modern Tech that Enables Core Values

In the world of car hauling, Jack Cooper stands out as a distinguished leader, championing its unique position in an industry where such distinction is uncommon. Their goal wasn’t just to keep up with the times but to do so without losing what made them special. Central to their philosophy is a profound commitment to customer satisfaction, which goes beyond mere words; it’s a steadfast pledge that guides their daily operations. By allying with Super Dispatch, they set on a path of expansion, growing their network threefold and doubling productivity to increase their volume without disrupting the service their customers had come to know and love.

But that’s not all. Jack Cooper isn’t one to sit back and resist change. As their core values of “Imagination and Innovation” suggest, they embraced the wonders of modern technology by partnering with Super Dispatch.

With all of their internal systems integrated directly with the Super Dispatch Super Loadboard, TMS, and Driver App, the team has been about to double their productivity.

Leveraging the Super Loadboard has expanded their access to reliable and vetted carriers, tripling their existing carrier network.

Their Goal

Navigating Growth: Streamlining Logistics at Jack Cooper

Jack Cooper sought a strategic solution to the challenge of scaling their business while maintaining the high-quality service synonymous with their brand. As they expanded, the logistics team, led by Implementation and Technology leader, Lisa Meinen-Doerksen, grappled with cumbersome manual processes involving spreadsheets and whiteboards.

Committed to the core values of “Imagination and Innovation” and “Responsibility and Integrity,” they required a partner that embodied these principles to facilitate growth and streamline operations. The goal was clear: enhance efficiency without compromising on customer satisfaction and the integrity of their service lifecycle.

“My team is both the Innovation and Imagination and Integrity and Responsibility aspect of our core values. We are cleverly and strategically solving the problem of moving our freight, as we are responsible for the entire lifecycle. So we maintain that integrity and ownership of each unit regardless of who drove the truck.”

Their primary goals in seeking a vehicle logistics solution were to:

Optimize their carrier relationships with increased visibility and reporting.
Improve operational efficiency by improving organizational data and reducing manual workflows.
Leverage technology to assist in scaling their business without sacrificing the customer experience.

“Our process was manual. Everything was difficult to track and report on. All of it was so much smaller.”

“The ePOD really won us over. That and the driver app and being able to communicate with the driver digitally. Super Dispatch gave us visibility into damages, inspections, driver location, and the life of the BOL that we didn’t have before.”

Lisa Meinen-Doerksen

Implementation and Technology Leader

Their Solution

Driving Success: Jack Cooper’s Digital Revolution in Auto Transport

Their relationships with carriers are part of the foundation of Jack Cooper’s success. As a leader in transport for over a century, Jack Cooper knows that carriers are at the core of auto transport. This is exactly why they knew they would need an electronic bill of lading (eBOL), advanced digital inspections, a robust driver app, and an advanced load board with a reliable network that isn’t just loved by carriers but easy to use.

The previous BOL system used by Jack Cooper wasn’t flexible and shareable enough to get the level of visibility they needed and the shareability for both their internal departments and how they served their customers.

“The ePOD really won us over. That and the driver app and being able to communicate with the driver digitally. Super Dispatch gave us visibility into damages, inspections, driver location, and the life of the BOL that we didn’t have before.”

In addition to nurturing these critical relationships with their carriers, Jack Cooper was ready to grow but needed the right partner to scale. With a mostly manual workflow, the existing Jack Cooper team would have needed more time to accept increasing volume while keeping pace with their standards of excellence. So, how did they sustainably increase their volume? They leveraged Super Dispatch’s comprehensive platform, equipped with the Super Loadboard TMS integrated with their internal systems.

“The ability to increase our volume through integrating our systems with the TMS has been super helpful. Super Dispatch has doubled our productivity.”

Previously, the purchase transportation team used a third-party load board that was completely disconnected from all of their most necessary workflows. Resulting in manual order management, constantly being on the phone with drivers, and a roadblock in being able to move faster. By having everything the team needs in one place, on one platform, the purchase transportation team was able to have a single view of the entire lifecycle of every order while also automating all of their most manual processes.

“We have everything in Super Dispatch. It’s in the Super Loadboard, and we manage the lifecycle. And if we need to recruit more carriers, we can also do that right in Super Dispatch in a way the other load board never supported.”

“We have everything in Super Dispatch. It’s in the Super Loadboard, and we manage the lifecycle. And if we need to recruit more carriers, we can also do that right in Super Dispatch in a way the other load board never supported.”

Lisa Meinen-Doerksen

Implementation and Technology Leader

Their Results

Unleashing Efficiency: Jack Cooper’s Technological Transformation

After adopting the carrier-preferred driver app and launching of the Super Loadboard, Jack Cooper dramatically scaled its carrier network, tripling its size. This growth, while retaining their unionized essence, bolstered their ability to proficiently meet customer demands.

The partnership with Super Dispatch’s technology enabled a more connected and automated workflow, doubling the team’s productivity and ensuring a robust, enduring business relationship that echoed its core values of responsibility and integrity. Through technological integration and a commitment to excellence, Jack Cooper enhanced its systems with better reporting enabling them to make better data-driven business decisions.

“We can provide actionable reporting. We can see where we are meeting our margins andwhere we’re not. We can even drill down into what routes we need to step up on or down on. Super Dispatch helps us operate at the company level and make data driven business decisions.”

The team has now grown from a team of three to over fifty people using Super Dispatch day-to-day. With the entire lifecycle viewable in Super Dispatch and the data across systems communicating, Jack Cooper has completely streamlined their operations.

“We went from humans doing work across organizations, which could take a couple of days to communicate to customers. To now, being able to communicate to our customers in real-time.”

Jack Cooper’s success can be attributed to its unwavering commitment to customer satisfaction, heart for carriers, and dedication to imagination and innovation. They’ve established a solid foundation for continued growth and a bright future by investing in their people and technology.