Think a CRM system has you covered for all your shipping and brokerage needs? Think again! Welcome to Misconception #3 of our series!
In the logistics world, there’s a persistent myth that having a Customer Relationship Management system, or CRM, means you can skip out on a Transportation Management System, aka a TMS. But today, we’re setting the record straight!
While CRMs are excellent at managing customer information and sales tracking, they lack the logistics-specific features that a TMS brings to the table.
Here’s the reality – operating without a TMS means you’re missing out on crucial visibility. Your customers don’t get real-time updates on their cars. And your internal teams? They’re flying blind through data gaps that could be plugged with a solid TMS in place.
Sure, you might use your CRM and post loads to a load board, but that’s like driving at night with no headlights. You’ve got a vague idea of where you’re going, but you can’t see the road ahead.
A TMS illuminates the path. It gives you and your customers real-time insights into load statuses, payment processing, and streamlines your operations.
So, if you’re in it for the long haul, don’t shortchange your business. A CRM paired with a TMS isn’t just good practice; it’s essential for delivering value all around.
Let’s banish this misconception and elevate your logistics strategy from good to great. Stay tuned for the next myth-busting session in our series!
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See you in the next one!
